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Title details for Effective Writing Skills for Public Relations by John Foster - Available

Effective Writing Skills for Public Relations

by John Foster
ebook
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Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. This fourth edition includes new sections on website content and design, legal issues in websites and emails, what journalists look for in company websites, meeting the needs of your target audience, controlling and getting the best out of emails, writing and designing ezines, setting up online media centres and comparing Video News Releases with B-rolls of roughly edited footage. Standard proof correction marks are included together with a glossary of terms.

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Series: PR In Practice Publisher: Kogan Page Publishers Edition: 4

OverDrive Read

  • ISBN: 9780749454456
  • Release date: June 11, 2008

PDF ebook

  • ISBN: 9780749454456
  • File size: 4032 KB
  • Release date: June 11, 2008

Formats

OverDrive Read
PDF ebook

subjects

Business Nonfiction

Languages

English

Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. This fourth edition includes new sections on website content and design, legal issues in websites and emails, what journalists look for in company websites, meeting the needs of your target audience, controlling and getting the best out of emails, writing and designing ezines, setting up online media centres and comparing Video News Releases with B-rolls of roughly edited footage. Standard proof correction marks are included together with a glossary of terms.

Expand title description text
Business Nonfiction