NZ Marketing

NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

We made 34 for 35

NZ Marketing

What did they say?

Emotion is everything • Making people feel something is the key to creating great campaigns, says Dentsu’s global chief creative partner John Mescall.

AI labelling laws may prompt rethink • A crackdown on AI-generated ads by legislators and platforms overseas is making marketers realise that using AI carries extra costs.

I spy a sudden spike • A recent ChatGPT update might have had major implications on your AI traffic, but it’s largely gone under the radar, says Calibre + Candor’s Marco Zdrenka.

Magazine readers pay close attention to ads • MPA chair Stuart Dick on new research that ranks the quality of the media experience.

A new equilibrium • The media migration story appears to be over, according to new reseach. What comes next is more interesting, says Together’s Rufus Chuter.

Do you have a sound strategy? • OneMusic New Zealand’s Greer Davies on the business case for intentional music in retail.

AI makes experience more valuable • Are marketing agencies about to die? You’d think so, scrolling LinkedIn. But, says Art of the Possible’s Adam Brami, tasks now being carried by AI were never the most difficult. That’s why, when we’ve all got the same tools, judgement is the differentiator.

hot dates

The next chapter for Quantum Jump • New offices, award wins and a raft of distinctive creative work that shifts the dial… strategic marketing indie Quantum Jump has been busy. What does the future hold?

The year of 2027 Be Different • ‘We need to change’ isn’t a plan, but genuine differentiation is. Federation’s ROI2 approach multiplies long-term demand while converting short-term behaviour. It all adds up to growth.

marketing

How to talk to teenagers • Young people have always been hard to reach, and today’s fragmented media habits only make it harder. So how can marketers get through to the moody generation?

Gunna make a decision • John Miles always knew he was good at “getting shit done”. Now the Marketing Association CEO has written book to help other people make effective choices.

Sparks that start a movement • Shifting culture isn’t easy, but Thompson Spencer shows how connecting every touchpoint with a single idea can create movements that engage whole communities.

awards

2026 at a glance: all the awards, all the winners • For the 35th year, NZ Marketing magazine delves into the strategy to bring you the thinking behind the YouTube NZ Marketing Awards winners, including what the judges had to say.

Show the audience you know them • Trade Me Property was already New Zealand’s most visited property platform. Market share is theirs to lose, yet they grew it by really understanding buyers and sellers.

Soulful strategy slays two giants • Samsung NZ rose up against their major competitor… and rebelled against their parent company.

Westpac leans into fear • Gen Z actively avoids credit cards, afraid of racking up debt. Most banks would try to relieve their terrors, but Westpac embraced them.

Beep! Beep! Sean drives results • Tina from Turners’ reputation precedes her. The same is true for GM Marketing Sean Wiggans.

Introducing the Marketer of the Year finalists 2026 • oOh!media is again proud to sponsor the Marketer of the Year category in the YouTube NZ Marketing Awards 2026, championing excellence and leadership in the industry.

Young talent blazes a trail • Digital performance specialist Emi Cross has just begun her career journey. The path ahead is bright.

Customer-driven marketing leads the...