SEMA Magazine

Stay ahead of industry innovation and performance through in-depth content featuring industry reports and insights, emerging trends and strategies, and interviews with the leading figures driving today’s aftermarket.

SEMA Magazine

GEARING UP FOR SEMA 2026

WELCOME TO THE 2026 SEMA SHOW

EXHIBITOR SAVINGS • IMPORTANT DEADLINES AND MONEY-SAVING TIPS TO ENHANCE YOUR EXHIBITOR EXPERIENCE AT THE 2026 SEMA SHOW

LEVERAGING THE SEMA SHOW • WANT TO MAXIMIZE YOUR SHOW INVESTMENT? HERE’S OUR TRIED-AND-PROVEN GUIDE FOR A PRODUCTIVE AND REWARDING SHOW EXPERIENCE

PLAN YOUR LAS VEGAS TRIP • SAVE ON TRAVEL, HOTELS, TRANSPORTATION AND DINING

NEW PRODUCTS

SHOW HIGHLIGHTS • PLAN NOW TO CATCH THESE HEADLINE EVENTS, FEATURES AND ATTRACTIONS AT THE 2026 SEMA SHOW

POWERING UP POWERSPORTS • SEMA’S EXPANDED 2026 POWERSPORTS SECTION BRINGS VEHICLES, GEAR, LIFESTYLE BRANDS AND OUTDOOR EXPERIENCES TOGETHER IN A COMPREHENSIVE NEW EXHIBIT AREA

SEMA INTO THE NIGHT • EVEN AFTER THE SHOW FLOOR CLOSES EACH DAY, THE EXCITEMENT AND CONNECTIONS CONTINUE

ADAS TECHNOLOGY • ASSESSING THE CHALLENGES, UNLOCKING THE OPPORTUNITIES

FUTURETECH STUDIO

BEHIND THE WHEEL • SEMA LIVE’S CHRIS JACOBS ON CARS AND THE CULTURE OF THE SEMA SHOW

SHOW BUZZ • WITH THE 2026 SEMA SHOW FAST APPROACHING, THE EXCITEMENT IS PALPABLE. HERE’S WHAT THE INDUSTRY IS SAYING.

PRESENTED BY MOTHERS HIGH PERFORMANCE CAR CARE BATTLE OF THE BUILDERS 2026 • FRESH YEAR. FRESH CARS. ONE BUILDER WILL REIGN SUPREME

SEMA EDUCATION SCHEDULE • ADVANCE YOUR SKILLS WITH INDUSTRY-LEADING EDUCATION

PROFESSIONAL ENRICHMENT • INDUSTRY PARTNERS I-CAR, SCRS AND TIA SET TO BRING HIGH-LEVEL PROGRAMMING TO SEMA WEEK

SEMA DATA • MAKING CONNECTIONS IN THE MARKETPLACE

PROTECTING INTELLECTUAL PROPERTY

2026 SEMA SHOW EXHIBITORS